10th June 2021

pr of the day 10.06.2021 tb

Lorna Willis is chief executive of Archant. Founded in 1845, they are publisher of 140 local, regional and national media brands; with a monthly reach of 5 million in print, and 9m online with 37m unique page views.  She joined a decade ago as digital sales director after a career spent at the Financial Times and The Guardian, and became chief executive in 2021. In this in-depth interview, Lorna reflects on a decade of “disruptive methodology,” modernising the company and tackling its old-fashioned “hierarchical nature” - recalling that in the early days she was sent home for not wearing a suit; describes how many know Archant as a newspaper publisher, but don’t realise the “huge consultancy side” of the firm, providing marketing and audience insight services for over 37,000 commercial customers; and shares her optimism for the future of regional news - with Covid-19 fostering a “renewed level of appreciation” for the value of local journalism.

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About the podcast

Media Masters is a podcast that takes you behind the scenes of the media and into the minds of the people at the top of the game. Host Paul Blanchard sits down each week for an extended one-to-one interview with figures from the worlds of journalism and publishing, TV and radio, politics, PR, and even the glitzy corridors of Hollywood show business. Media Masters takes you through the highs, lows and lessons learned of the some of the most interesting characters working in the media today.

We are always on the lookout for interesting guests, so if you would like to appear on the podcast, or suggest an interviewee, please do get in touch. Please check out our website at www.mediamasters.fm and follow us on twitter @mediamasters_fm for regular updates.

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