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01st April 2019

COLMAN’S TO INTRODUCE MUSTARD CUSTARD

Soon to be the nation’s most versatile condiment

TB PR of the day 01.04.19

Colman’s Mustard Custard pairs perfectly with both sweet and savoury food, making it the ultimate Sunday roast dinner two-course companion

 

Britain’s culinary institution, the Sunday roast, is a tradition upheld by families across the nation and celebrated every weekend with great vigour and punch.

 

Whether you chow down on chicken, lust after lamb or go nutty for a nut roast, the Sunday roast has an ability to unify even the fussiest of family members. But there’s one element of the feast that leaves us a nation divided – the sauces we serve alongside our roast.

 

Whether it be an unctuous gravy, a punchy mustard or a controversial dollop of mayo, we cover our kitchen table with every sauce under the sun to ensure each family member is catered for. It doesn’t stop at the main course – the debate continues over dessert. Some favour lashings of custard, while others opt for a velvety ice-cream to accompany their pud.

 

In a bid to aid British woes and streamline the nation’s sauce stash, Colman’s has developed Mustard Custard.

 

Designed to pack a punch, Colman’s Mustard Custard tastes equally delicious with roast beef and parsnips or chicken and carrots as it does with an apple crumble or a sticky toffee pudding.

 

Created using careful flavour science, Colman’s Mustard Custard will be the ultimate addition to the kitchen table, marrying with both sweet and savoury food. It’s the definitive Sunday roast two-course companion that the whole family is guaranteed to love.

 

To ensure the Colman’s Mustard Custard appeals to all tastes, the recipe development team at Colman’s have spent 15 years perfecting the delicately balanced flavours. Combining the infamous Colman’s English Mustard kick, the flavour is offset with a smooth and creamy texture.

 

Head of Product Development at Colman’s, Daisy O'Farllop, said:

“Fifteen years in the making, Colman’s Mustard Custard is our most innovative development to date.”

 

“In a world where less is more, we recognised that consumers are crying out for a streamlined condiment stash and we’re confident this one will be loved by the whole family.”

 

Set to roll out in all major retailers from 1st April 2019, the Colman’s Mustard Custard will be on sale for an appetising RRP of £1.99.

 

 

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