27th May 2021

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LONDON, UK (20 MAY 2021) -- Recent research* conducted by premium boot brand Le Chameau has found over three quarters (76%) of dog owners admit to spoiling their beloved pooch with 65% unable to resist giving into their dog because of their puppy dog eyes.


With an estimated 10 million dogs in the UK, dog owners spend as much as £7.5 billion per year on toys and treats. Blankets, beds, grooming products and outdoor accessories such as harnesses and coats are also some of the top products UK dog owners possess to ensure maximum comfort and safety for their beloved pets. 


To celebrate the UK being an undeniable nation of dog lovers, wellington boot brand Le Chameau, worn by the likes of HRH the Duke and Duchess of Cambridge and the Beckhams, has unveiled its new premium collection of fine leather collars and leads, comfortable dog beds and accessories for canine companions.


Le Chameau unveiled the range after research by the brand revealed that: 

  • Dog owners can’t help but get out their smartphones to take pics of the furry friends - with 55% taking more photos of their dog than anything else.
  • The nation has no boundaries when it comes to sleeping arrangements as 52% of owners let them sleep either on their bed or under the duvet, with over half of those surveyed saying their dog(s) have two or more beds to sleep on (52%).
  • 69% of dogs get Christmas gifts whilst 18% receive ‘Gotcha Day’ gifts to celebrate the anniversary of them coming home and 51% receive birthday gifts.


The new collection from Le Chameau includes a £120 dog bed with a soft tweed inner and a double-sided cushion designed as a "perfect second bed for your pup". In addition, when out in the park, dogs can be the smartest in the pack with their £30 leather collar and matching £35 leather lead – and they can keep refreshed via a stylish and practical collapsible £15 water bowl. 


Going one step further, as part of the launch of the new collection, Le Chameau will be helping to raise charitable funds in partnership with UK’s largest dog welfare charity Dogs Trust. Hosting a virtual dog walk from 11th to 13th June,  Le Chameau will be donating £5/€5 from every sale on across the big dog walking weekend to give to the charity.


A spokesperson for Le Chameau said: “We’re definitely a nation of dog lovers and and after a year of spending more time than ever at home with our pets, they really have become even more integral to our family lives. Our new range of dog accessories has been carefully developed with dogs in mind to provide the very best for our four-legged friends. 


We are proud that the new collection provides the utmost quality and comfort for canine companions, with practicality for everyday use and countryside adventures. As restrictions are continued to be eased and we plan to get away for a break or head somewhere for a lovely day’s walk, it’s heartening to see how many people plan on rewarding their pets this year with treats, gifts and adventures.”


The collection is available to purchase online at 


Dog Bed in Gris, Bleu and Vert Chameau | From £60


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The Le Chameau dog bed features 1000 denier ‘scratch resistant’ outer shell, a soft tweed inner with a double sided cushion and firm foam bed wall for support which is removable and machine washable. Available in four sizes XL (100cm), L (80cm), M (70cm)  and S (60cm) making it suitable for all dogs.

Cushion Dog Bed in Vert Chameau | From £70

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The Le Chameau cushion dog bed is available in their classic Vert Chameau colourway. With plenty of room for dogs to stretch out, the shape of the cushion makes it fit any room of the house. With a quilted top layer of foam for added comfort, the 9cm foam base comes with an easy care cover, machine washable and durable. Available in three sizes L (124cm), M (98cm)  and S (73cm) making it suitable for all dogs.

Portable Dog Bowl in Bleu | £15

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The Le Chameau dog bowl is collapsible and scrunchable. It also features lightweight and quick drying material making it portable and easy to use during any dog walk. Now available in a classic Bleu colourway, and featuring the Le Chameau logo, your loyal companion can now match your favourite pair of wellington boots when on country walks and little adventures. 

Dog lead | £35 & Dog collar | £30

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The Le Chameau dog lead and collar both feature premium leather material with antique brass reinforced hardware making them both strong and elegant. 

Dog Bowl in Vert Chameau and Gris Ardoise | £25

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The stylish and functional Le Chameau dog bowl is made of stainless steel, has a non-slip rubber base and is dishwasher safe for easy cleaning.


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