27th February 2023

Given the prolific hotel partnerships we've seen so far this year and in late 2022 - One&Only X Missoni, Frame X Ritz Paris, Claridge's X Summerill & Bishop, Fila X Hyatt, to name a few - are brand collabs transforming how we see and experience hotels?
Rocco Forte Hotels is the latest to announce a friendship with a much-loved fashion brand - Paul Smith. 
Today we unveil the Sir Paul Smith Suite at Brown's Hotel, a Rocco Forte Hotel in Mayfair. 
Designed by Paul Smith in collaboration with Olga Polizzi, Director of Design at Rocco Forte Hotels, the one-off suite features custom and vintage furniture, hand-picked artworks, and soft furnishings from the debut Paul Smith home collection
Both brands celebrate British eccentricity and quirkiness, and have come together to create a space that sparks creativity and inspiration.
Please find the press release attached and a photo below.
Do let me know if a story might be of interest?
Best wishes
Sir Paul in the Sir Paul Smith Suite at Brown's Hotel, a Rocco Forte Hotel in Mayfair 
pr of the day 27.02.2023

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