From a finance 9-5 to currently earning £114,131 per Instagram post: The earnings of the top 10 richest beauty influencers of 2021 have been revealed.
Cosmetify has revisited its Beauty Influencer Rich List to reveal how much 99 of the biggest names in cosmetics could be earning from Tiktok, Instagram and Youtube in 2021.
Top 10 richest beauty influencers (across all channels)
|
Rank
|
Name
|
Estimated YouTube Earnings per Video
|
Estimated Instagram Earnings per Post
|
Estimated TikTok Earnings per Post
|
Combined Earnings per Post
|
|
1
|
Huda Kattan
|
£2,799
|
£114,131
|
£2,160
|
£119,089
|
|
2
|
James Charles
|
£18,374
|
£64,592
|
£25,561
|
£108,528
|
|
3
|
Bretman Rock
|
£10,292
|
£37,025
|
£6,409
|
£53,726
|
|
4
|
Mari Maria
|
£2,248
|
£40,789
|
£9,432
|
£52,469
|
|
5
|
Jeffree Star
|
£11,375
|
£33,213
|
£1,645
|
£46,233
|
|
6
|
Yuya
|
£7,764
|
£38,240
|
£0
|
£46,004
|
|
7
|
Nikkie Tutorials
|
£3,565
|
£34,779
|
£1,802
|
£40,146
|
|
8
|
Bethany Mota
|
£12,019
|
£11,033
|
£98
|
£23,149
|
|
9
|
Bianca Heinicke
|
£4,564
|
£18,355
|
£31
|
£22,950
|
|
10
|
Camila Coelho
|
£1,130
|
£21,218
|
£163
|
£22,510
|
Huda Kattan has proved to be the uncontested queen of all things beauty for two years running as per two of Cosmetify’s latest Beauty Influencer Rich Lists.
At £114,131, Huda has the highest Instagram earnings per post than any other beauty influencer and has garnered almost 55 million followers across Instagram, YouTube and TikTok.
When comparing to previous years results, the research reveals:
-
Antonio Garza was the highest earning influencer on Youtube in last year’s report taking £62,287 per video, but he has slumped to eighth place earning £10,094 now.
-
Huda and James remain unchanged as the top two earners on Instagram, but Mari Maria has climbed from fifth to third place since 2020’s report.
You can see the full report with all 99 of the world’s richest beauty influencers listed here.
