press-release-of-day

23rd September 2019

Young entrepreneur launches world-first braille advent calendar

Young entrepreneur launches world-first braille advent calendar

A young entrepreneur has announced the launch of a world-first charitable braille advent calendar for the visually impaired. 

 

The first and only Braille Advent calendar in the UK has been developed in collaboration with The Royal National Institute of Blind People (RNIB) as part of Advent of Change’s range of charitable products, which will be stocked in John Lewis & Partners this Christmas. 

 

Last year, the celebrity-endorsed social enterprise, Advent of Change launched the first charity advent calendar where, instead of receiving something each day, you give to someone in need – 24 donations, to 24 incredible charities. 

 

By the end of 2018, Advent of Change had raised £100,000 for its 24 chosen charities, becoming a best-seller for John Lewis & Partners and even receiving an award from the Prime Minister in recognition of outstanding contribution to charitable causes.

 

This year, Advent of Change has tripled the number of charities it will be supporting and quadrupled its range of products, as well as expanding its reach to 300 Waitrose stores nationwide.

 

Their 2019 range aims to raise £250,000 for its 72 chosen charities, and includes a pioneering new braille version of the classic Advent Calendar - created in collaboration with the RNIB.

 

The braille edition will span across 24 embossed pages, each featuring raised perforations which detail exactly what the recipient has given – from clearing plastic from UK shores, to offering shelter to a homeless person, and even helping to provide life-changing medicine for a sick child.

 

The braille advent calendar was created by Advent of Change founder, 27-year old Kristina Salceanu from Warwickshire, to ensure her innovative advent calendar range was accessible to all.

 

Kristina said, “Advent of Change is, and always will be, a not-for-profit enterprise designed to encourage people to give a little something back, so it’s important to us that we are always as inclusive as possible.

 

When developing the 2019 range, I realised there was a group of people who were not able to enjoy our products at all, and so we began developing the Braille edition so nobody need be excluded from discovering where their donation has gone each day, and knowing the difference they have made.

 

It quickly came to light that there were no other braille advent calendars on the market, which was a huge surprise, and made it even more important that we were able to bring this to life for the blind community. Creating a brand-new product is difficult however, and that’s why we’re so grateful to have had the support and expertise of the RNIB - together, I hope we’ve created a product which will make a real positive difference.’

 

The innovative new advent calendar will be available online at adventofchange.com and Johnlewis.com

 

Dan Cooper, Partner and Head Christmas Buyer at John Lewis & Partners, said: “In my role, I get to see some really interesting and exciting new products, but Advent of Change and the braille advent calendar really stood out to me as an incredibly innovative way of giving back during the festive season.

 

“The original calendar was a huge success with our customers last year, so we’re really excited to announce new additions to the collection this year, including a year-round wall calendar and one for children.”

 

Matt Stringer, CEO of RNIB, said: “We’re delighted to be working with Advent of Change on their fantastic advent calendar. As the UK’s leading sight loss charity, our focus is on creating a society without barriers for blind and partially sighted people. 

 

“Braille is such an important medium for many people with sight loss and innovative products such as this help to raise awareness and encourage people to see differently. 

 

“The innovative advent calendar is an ideal gift for friends and family this Christmas while supporting 24 incredible charities to make positive changes to people’s lives and society.”

 

In addition to the Braille Advent Calendar, the Advent of Change range includes four brand-new products: 

World's first braille advent calendar

At £16.95, the Advent Calendar donates 50p to a different charity every day, while the Premium Advent Calendar (£29.95) donates £1 per day. 

 

New for 2019, the Children’s Advent Calendar (£16.95) features softer, simpler wording and age-appropriate charities for young people and schools. 

 

The World Changer Wall Calendar (£19.95) keeps the Advent of Change movement alive all year round, donating £1 per month to 12 fantastic charities as well as challenging the user to make positive day-to-day changes in their lives.

 

The Braille Advent Calendar

£29.95 from adventofchange.com and John Lewis & Partners

Braille Advent Calendar features 24 perforated doors with RNIB-approved Braille on each page

A beautifully updated version of the original 2018 Advent Calendar, the 2019 Braille Advent Calendar features 24 perforated doors with RNIB-approved Braille on each page, and donates £1 per day to 24 new charities; local, national and international.

 

The 2019 Braille Advent Calendar supports a range of extraordinary charities including the Royal National Institute of Blind People, Teenage Cancer Trust, The Willow Foundation, and The Rainbow Trust, while maintaining the same quality and elegant aesthetic as the Premium Advent Calendar. 

 

The Advent Calendar is available online at adventofchange.com and johnlewis.com

 

ENDS

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