23rd February 2022

The long-anticipated, limited edition Smiley X Ciaté London Eyeshadow Palette is hitting (digital) shelves on 22nd February (embargoed until then!) in celebration of 50 years of Smiley spreading hope and positivity all over the world.


From their successful collab collection of 2020 that saw Ciaté London light up buildings all over the city, this recognisable and revolutionary duo is back with Ciaté the exclusive beauty collaborator for this celebratory anniversary. The covetable and collectable palette has a unique design created especially by globally renowned French graffiti artist, André Saraiva, whose signature designs include Mr. A, that he painted across all six inhabited continents – iconic!


André’s colourfully eye-catching tie-dye graffiti design is topped with the smiley, to bring about an impactful, loveable palette. Perfectly versatile colours within, beautifully adaptable from day to night in a cute compact with a handy mirror inside with a gentle reminder to smile.


pr of the day 23.02.2022

Please note this product is under embargo until the 22nd of February. Please find all high res imagery available for download via this link, including creative, swatches, and model. You can also download the full press release via this link (included below for ease).


pr of the day 23.02.2022 1


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