22nd September 2022

OG DROPS: eBay UK releases latest chart-topping sneaker drop


  • Hyped music silhouettes to drop at a fraction of resale price in a bid to get sneakers back on feet
  • £1,200 Travis Scott Jordan 4’s to be sold for their original retail price of £90
  • eBay to open a music-themed Sneaker Store in Manchester, featuring an exclusive raffle and performances from IAMDDB, KinKai and KSR.
  • Exclusive event merchandise and digital collectibles up for grabs with Manchester based NFT platform, KnownOrigin.

pr of the day 22.09.2022

22nd, September 2022, UK: Today, eBay UK is continuing to burst the sneaker market bubble with OG Drops. Setting the record straight, the marketplace is offering hyped sneakers with music ties at their much lower, original retail price through an onsite raffle and a music-themed Sneaker Store pop-up.


Combating the bots, backdooring and limited releases which have resulted from sneakers becoming a coveted commodity, OG Drops will open up the chance to purchase a sought-after silhouette to everyone. 


This represents the second iteration of the OG Drops Sneaker Store, after eBay partnered with legendary London chicken shop Morley’s earlier this year, to open the first Sneaker Store of its kind on Brick Lane.


This time, its sneakers influenced by music culture which will be made available to the community, as eBay UK has seen the soaring demand for pairs this year, which fall into this category:


  • 4x more searches for ‘Liam Gallagher Adidas Spezial’*
  • 121% more searches for ‘Nike Tailwind Skepta’*
  • 140% more searches for ‘Yeezy Foam Runner’*
  • 75%more searches for ‘A Bathing Ape shoes’*


Through a £1.00 charity raffle on eBay, live HERE, people can throw their hat into the ring to purchase a curated selection of iconic music sneakers for the original price that the silhouette first dropped at. Including a handpicked pair of sneakers from IAMDDB’s personal collection, a pair of hyped Jordan 1 Mid’s in Kentucky Blue.


Handpicking some of the most sought after silhouettes across the music and sneaker industry, as part of the raffle, eBay is offering the £1,200 Nike Air Jordan 4 X Travis Scott for only £90; Grateful Dead Dunks, currently reselling at £1,200, for just £51 and Adidas Yeezy 350 Oxford Tan, valued at £750 for £78.


All proceeds from the on-site raffle will go towards Manchester’s Olympias Music Foundation, a charity who work to champion diversity in music.


As an ode to the artists who crafted some of the industry’s most popular models, eBay UK will also host a special Sneaker Store in Manchester’s Stage and Radio. With the city’s rapper IAMDDB and broadcaster Yasmin Evans in special attendance.


As well as exciting sneakers, attendees will also be able to get their hands on exclusive merchandise and digital collectibles designed by artists from KnownOrigin, the web 3 marketplace acquired by eBay in June.


Free tickets to the Sneaker Store gig are available HERE for the public. There they will have the chance to take part in a sneaker and music quiz to win iconic sneakers at their OG prices, and listen to a special set from IAMDDB, alongside emerging local artists KinKai and KSR.


Wahaaj Shabbir, Sneaker Category Manager at eBay UK  said: “I’m so excited to bring OG Drops back and make some of the hottest drops accessible to both sneakers and music fans alike. We’re focusing on sneakers from iconic music moments in this next version, as the cultural connection runs deep. Some of the most beloved sneakers for me have music at their core, whether it’s Run DMC in Superstars or Travis Scott Nike Dunks. So bringing it all together, we’ll be opening our new Sneaker Store pop-up in Manchester, a city steeped in style and music history.”


Rapper, Singer and Actor, IAMDDB said: “The first sneakers that really caught my eye were those worn by the stars which appeared on stage and in music videos. So my link to sneakers has always been deeply rooted to music. What makes these two industries so special is their communities, so it’s great that eBay is opening up the chance to get coveted pairs from across the years to everyone. I can’t wait to explore the connection between the two at the Sneaker Store gig in Manchester.


DJ and Broadcaster, Yasmin Evans said: “Just as records are meant to be played, sneakers are meant to be worn! I look forward to hosting eBay’s Sneaker Store gig in my home town of Manchester, with every purchase of the hyped pairs going towards Olympias Music Foundation, who carry out great work championing diversity in music.

Enter the on-site raffle and get tickets to visit eBay’s Sneaker Store gig HERE


On-site raffle sneakers



Nike Air Jordan 4 X Travis Scott Cactus



Nike Dunk Grateful Dead



Adidas Yeezy 350 Oxford Tan



New Balance 991 Patta




With eBay UK, sneakerheads can buy and sell with complete confidence with ‘Authenticity Guarantee’ on sneakers. Through the ‘Authenticity Guarantee’ programme, the most popular sneaker brands sold on eBay UK UK for over £100 will be fully vetted and verified by a team of industry experts – Sneaker Con – at no extra cost to the buyer or seller. The programme currently authenticates the most popular sneaker styles and brands on the marketplace, including Nike, Adidas and New Balance (also Reebok, Puma, Converse, Vans and Asics) in new and most recently, used condition.


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