22nd January 2020


New research shows that 37% of people would like to feel more confident in their own skin.


sk:n Clinics has been working with beauty journalist and author, Alice Hart-Davis, on an exclusive report to understand the complexities of skin confidence and why more people are choosing to go tweaked rather than tucked to boost confidence levels.   Press release below, full report is available via this link:



Be skin confident in 2020

Clear skin, well rested eyes – and a glowing complexion are among the top traits guaranteed to give Brits a confidence boost.


A study of 2,000 adults found having smooth skin, shaved legs and wearing makeup also results in a personal uplift.


Despite this, 37 per cent admitted they would like to feel more confident in their own skin, with wrinkles, facial hair and acne most likely to affect how they feel. Dry skin, dark eye circles and weight gain were also listed as features which discourage skin confidence.


Lisa Mason-Poyner, Director of Medical Services at sk:n, which commissioned the research, said: “The study shows just how much some struggle with self-confidence.


“Men and women of all ages suffer from insecurities and as opposed to drastic image changes, ‘tweakments’ can safeguard people’s best features as well as boost confidence levels.


“In the growing age of social media and self-comparison consumers are continually seeking information on how they can boost their confidence.


“It’s interesting to see the changes which may seem little to others, such as lip fillers, a new hairstyle and reduced lines can help Brits feel much better in themselves.


“As the most trusted brand in medical aesthetics we provide consumers with insight and educational content to inform their decision making.”


The research also found having a toned figure, reduced scarring and getting a facial gives Brits a boost of confidence.  Social media was revealed to have an effect on a fifth of adults’ self-assurance and almost a quarter – 23 per cent – admitted what their other half thinks influences their appearance.  A further 48 per cent said their own opinion is the biggest inspiration on their looks and two in five said a photo of themselves which they disliked made them want to change. 


Worryingly, 43 per cent do not speak openly about their insecurities, due to a third feeling embarrassed and a quarter worry sounding as if they are asking for compliments.  More than a third – 36 per cent – believe diet has the biggest impact on their skin, while two in five put it down to age and a quarter think hydration is the main influence. A quarter of women, feel both self-conscious and uncomfortable leaving the house without make up on.


As a result of this, a sixth of adults would consider a ‘tweakment’ – an aesthetic treatment as opposed to plastic surgery, such as botox - to give them a personal boost. And a further one in eight have debated having lip fillers, mole removal and a skin peel. The average age Brits would feel comfortable having a ‘tweakment’ was found to be 35 and a tenth agreed its fine for younger generations to have small tweaks if it means boosting their confidence.  More than half – 57 per cent – said if they were to consider skincare treatments it’s important they are in a clinical and regulated environment.


Lisa added: “sk:n clinics has been lobbying for administration to be restricted to registered healthcare professionals with the appropriate medical qualifications, skills and experience for years.


“As a leader in the industry it’s important that we provide consumers with professional insight and education on the subtle tweaks they can make to boost their confidence in a safe and regulated way.


“We have recently launched a report which focuses on why tweakments are increasingly popular and how they are inextricably linked to levels of self-confidence and positive self-image. 


“Through the first chapter we explore the barriers to having true skin confidence and how to break them down to be empowered in our own skin. 


Find out all about the latest best practice in the industry, as well as a guide to all the things you should think about before considering tweakments at:



  1. Clear skin            
  2. Loss of weight   
  3. Freshly washed hair        
  4. Well rested eyes              
  5. Having a tan      
  6. Glowing complexion       
  7. A new hair style
  8. Having a toned figure     
  9. Smooth skin      
  10. Being facial hair free       
  11. Shaved legs
  12. Full face of make-up      
  13. Painted nails      
  14. Reduced lines    
  15. Wearing lipstick
  16. Waxed and shaped eyebrows     
  17. Getting a facial  
  18. Reduced scaring               
  19. False eyelashes 
  20. Lip fillers


  1. When I've put on weight               
  2. Dark circles around my eyes        
  3. Dry skin
  4. Acne     
  5. Wrinkles              
  6. Facial hair           
  7. Dry lips
  8. Sagging skin       
  9. Uneven skin tone             
  10. Having no make-up on  
  11. Oily skin              
  12. Pale skin              
  13. Structure of my nose      
  14. Thin hair line      
  15. Fine lines             
  16. Scarring
  17. Shape of my face             
  18. Moles   
  19. Baldness             
  20. Sun damage       
  21. Not having a tan               
  22. Thinness of lips
  23. Shape of my jawline        
  24. Rosacea               
  25. Birthmark           
  26. Freckles

OnePoll Survey of 2,000 UK Adults, December 2019





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