20th August 2020

pr of the day 20.08.2020

pr of the day 20.08.2020 2

London, UK
Under embargo until 19 August 2020

COS is pleased to present its latest campaign, New Perspectives, featuring the Autumn
Winter 2020 collection shot by acclaimed photographer Jack Davison and styled by Clare
Richardson. The campaign shines a light on key members of the creative community and
celebrates what they stand for.

From visionary stylist Ibrahim Kamara, to models Lara Stone and Sora Choi, poet Greta
Bellamacina and artist Rhea Dillon, to ballet dancer Isaac Hernández – the campaign features
a diverse mix of fifteen creative individuals captured in a series of portraits in Davison’s
iconic style. United by their strong values and ideas, the cast reflect COS’ celebration of
contemporary culture and vision for a better future.

The COS Autumn Winter 2020 collection merges innovative properties with traditional
techniques to form redefined classics, devoted to lasting style and longevity. Key looks are
featured in the campaign, muted neutral colours of cream, beige and tonal greys that build
the foundation of the season, contrasted with electric blue, faded primrose and pine green.

Lara Stone
Ibrahim Kamara
Greta Bellamacina

General Information
Tying in with the new season, the COS Magazine will relaunch in a digital format, reflecting
the campaign theme of New Perspectives in its first monthly issue. Features will cover a wide
range of topics related to interesting people, places and things.
COS New Perspectives Autumn Winter 2020 Campaign assets available here.

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