press-release-of-day

19th February 2019

 Iceland extends halal offering with range of new gourmet burgers

For decades, the UK’s leading frozen food retailer, Iceland, has been committed to providing food for everyone, from those who need their budget to stretch further, to busy families with limited time for cooking. Now, they are bringing a taste of gourmet to their valued halal consumers.

From 18 February 2019, a number of the chain’s national stores will be rolling out an exciting new range of frozen gourmet burgers made from halal grass fed, Irish beef.

The burgers have been produced by award-winning, leading halal-only food brand, Haloodies, who are passionate about creating authentic halal products that people can trust.

The Haloodies burgers are available in two different pack sizes which include: 

  • 2 x pack of Quarter Pounders
  • 6 x pack of 2oz burgers

With every burger, and all other products Haloodies offer, comes peace of mind as the meat is fully traceable and halal certified with BRC* AA+ and IFS certification**.

On top of this, each burger is made from grass-fed Irish beef meaning each bite is as lean, and as juicy, as the next.

Iceland is now the second major supermarket chain to come on board as stockists of the premium burgers since the range launched back in September 2018, with selected Morrisons stores also welcoming them into their freezers.

Haloodies’ CEO and co-founder Noman Khawaja commented on what this new relationship with Iceland means for the brand:

“Our new association with Iceland is an exciting one, and Haloodies are thrilled to hold a presence in yet another well-known supermarket. At Haloodies we are constantly looking for ways to encourage more people to enjoy halal products and provide more supermarket listings so everyone has better choices when it comes to eating halal.

“We hope that this burger range will not only encourage Muslims to try our products, but other consumers too.”

Iceland Buyer, Ben Gledhill, added his comment on their new halal offering:

"Iceland is keen to provide products that meet the needs of all our customers. We feel the Haloodies brand is well known amongst the community and it’s great to have them listed with us. These frozen burgers are tasty and high quality. I'm sure our customers will love them, especially with burger season around the corner." 

The gourmet burger range is just one of the many halal-only products the brand offer, and from cooked chicken for on-the-go consumers, to fresh chicken, beef and lamb you can browse the full range on the Haloodies website: www.haloodies.com.

Notes for Editors:

*BRC – BRC Global Standards guarantee the standardisation of quality, safety and operational criteria and ensure that manufacturers fulfil their legal obligations and provide protection for the end consumer.

**IFS Certification – International Featured Standards ensures companies produce a product or provide a service that complies with customer specifications, while continually working on process improvements.

If you would like more information about Haloodies and the Iceland partnership, please contact Claire Marlow at Champions (UK) plc on 08453 31 30 31 or email cmarlow@championsukplc.com.

 

-ENDS-

 

 

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