press-release-of-day

18th February 2021

Reformation will be launching Ref Active, the brands first ever activewear collection, in March. 

Just like Reformation’s clothes, Ref Active is made for looking cute and being sustainable whatever you’re doing. It’s made for everyday athletes..whether you’re working out, or just working from home.  It includes flirty cuts like one shoulder and V neck tops, and includes bike shorts, bodysuits, and crop tops.

The collection is made from two different fabrications: EcoMove is for your HIIT class, whilst the EcoStrect fabric is for making an excuse and cancelling, both of which are available in a variety of styles and colours. 

Both fabrics are made from REPREVE which uses 100% post-consumer recycled plastic bottles and is GRS & Oeko-Tex Certified. In addition, by using traceable fibre print technology, the REPREVE fabrics are 100% traceable from raw material, yarn & mill and the finished goods facility. Producing the fabric uses 45% less energy, 20% less water, and 30% less GHG Emissions than virgin polyester. 

The collection will be available in sizes 0 - 3X with prices ranging from $48-$118. I have included all imagery in following links: cut out imagery here and lookbook imagery here but let us know if you have any further questions.
 
pr of the day 18.02.2021

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