17th January 2023



Leaders in innovation, M&S Food, announces the exclusive launch of

White Pearl™ Strawberries in store from today


pr of the day 17.01.2023

These are TRULY not just any strawberries… these are NEW Collection White Pearl™ Strawberries, a first on the UK high street, and launching exclusively in M&S Foodhalls today.With an INCREDIBLE unique appearance – white on the outside, pure white flesh on the inside and covered in red seeds, it's a strawberry in reverse! You’ll have to taste it to believe it, our Collection White Pearl™ Strawberries are sweet like a red strawberry, with an aroma of pineapple and notes of vanilla! Best eaten at room temperature for maximum deliciousness!!


The Collection White Pearl™ Strawberry is a naturally bred strawberry, developed in Japan, using seeds from Japanese white strawberries crossed with traditional strawberries to produce the perfect size and quality.


M&S customers LOVE new and exciting varieties of fruit and M&S is famous for bringing first to market lines to it fresh produce section, from Cotton Candy ™ grapes to Baby Kiwi Berries and more recently the Limelon, there’s always something exciting to discover.  As market leader in strawberries selling 8000 tonnes every year, the Collection White Pearl ™ Strawberries are a natural addition to the popular range. 


Announcing the launch on Instagram today, shoppers went wild for the new berries, the post has almost 13,000 likes in under an hour, with most comments from people being ‘I need to try!’ with one person asking if this was an April Fools!


The NEW Collection White Pearl™ Strawberries are delicious eaten on their own, or paired with M&S Collection Chocolate Cream.  But, for the ultimate indulgence, top with melted M&S Golden Blond Chocolate Spread- OUT.OF.THIS.WORLD!!


Tom Pedley, M&S Strawberry Buyer says“At M&S we love to be first to market and introduce products that no one else can, our customers get really excited when we introduce new flavour produce or hybrids! We’re known for our Candyfloss Grapes, while the Limelon was all over the news so that’s why we had to bring the White Pearl Strawberry to M&S, not only does it have a really unique flavour but it’s incredible to look at, plus, it’s great for kids, who doesn’t want to try a reverse strawberry!

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