press-release-of-day

16th September 2021

The world's first emoji wine makes Christmas sparkle
 

Liquid Diamond’s Guide to Seasonal Sparkle converts non-wine buffs for life, not just for Christmas

Liquid Diamond, the premium wine and Prosecco brand created to make wine more accessible to Millennials and Gen Z-ers, has released its tips so consumers can enjoy a sparkling Christmas.

The first wine brand to feature emoji tasting notes, brand founders Alex Green and Matthew Johnson have overturned the traditional approach to selling wine to help modern consumers, who are short on time and overwhelmed by choice, to buy award-winning wines at a glance. The Liquid Diamond team has now applied this thinking to make this year’s seasonal celebrations elegant and effortlessly enjoyable.

Alex Green, co-founder of Liquid Diamond, comments: “The wine industry is guilty of taking itself too seriously and in the process can alienate consumers who just want something nice to drink. Whether it’s gifting, hosting or serving fabulous food & drink, everyone strives for perfection, especially at Christmas, and we want to make this simple. Consumers will put themselves under a lot of pressure to make this December even more memorable to make up for last year’s disappointment. With a few hacks, and a few more bottles of wine, festivities can be even more special without being stressful.”

Liquid Diamond’s Five steps to a Sparkling Christmas 🎅🎄💍🍾

From “Thank You” to “Spoil You”, Liquid Diamond solves gift dilemmas 

Put some celebratory sparkle underneath the tree for stylish recipients who like to be seen sipping on something special. Liquid Diamond offers a signature bottle of either its Prosecco DOC or Prosecco Rose in an attractive gift box. Stunning inside and out this wine appeals to the Instagram generation and saves time on wrapping!

Single 75cl bottles are available for £20 RRP or push the boat out for that “extra” special person and get one white and one rosé, 2 x 75cl bottles for £30 RRP. 

From a stylish soiree to an evening with friends, treat guests to a brilliant glass of wine

Liquid Diamond makes hosting enviable social events easy. The bottle’s glamourous labels have diamond strength and won’t peel off even when wet. Liquid Diamond recommends enjoying its wines ice-cold – save precious fridge space by submerging bottles in wine coolers filled with iced water and keeping them outside to chill in the December air. Encourage guests to help themselves for effortless entertaining.

Flawless wines to pair with every festivity

Fake it as a top sommelier with spectacular food and wine pairing tips from Liquid Diamond and complement festive flavours with superb sips.

Liquid Diamond’s Prosecco DOC, £12 RRP for 75cl, has apple, pear and peach notes. It partners perfectly with smoked salmon so can be enjoyed alongside Christmas morning breakfast or classic New Year’s Eve canapés – or anytime in between! Whereas the Prosecco Rose, also £12 RRP for 75cl, is full of ripe red berries and works fantastically with pizza and nachos.

Featuring crisp citrus and kiwi flavours, Liquid Diamond’s new Sauvignon Blanc is an impeccable accompaniment to fish dishes but also cuts through the richness of Boxing Day turkey curries. 75cl is £10 RRP.

A moment for me

High expectations and pleasing friends and family can leave us feeling overwhelmed and stretched too thin. Wellness is an important part of Liquid Diamond’s ethos; the bottle design is inspired by healing crystals and a percentage of profits is donated to Mental Health First Aider Courses.

Take a break from the hustle of Christmas shopping and endless parties to reconnect and laugh with close friends and loved ones, open a bottle of Prosecco and forget seasonal stresses. Make sure you always have a bottle of sparkle ready for impromptu gatherings and pick up 6 x 75cl of Liquid Diamond Prosecco DOC or Prosecco Rose for £72 or a full case of 12 bottles for £120,.

Perfect your pour with sparkling serving secrets

Liquid Diamond recommends serving Prosecco ice-cold and immediately after opening. Serve in flutes and pour at a 45-degree angle to savour the sparkle but avoid spills. For an elegant finish, dust the rim of your glass with edible shimmer dust.

For a festive twist, the team has created a Sloe Royale – Pour 25ml Sloe gin in a Champagne flute and top up with Liquid Diamond’s Prosecco Rose, which features the flavours of ripe raspberries, blueberries and cherries. Add frozen berries for a sophisticated garnish that also keeps things cool.

Liquid Diamond wines and Prosecco are available from selected retailers and on Amazon.

ENDS

 

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