16th June 2022
25% of Brits don’t know that a healthy water intake helps stave off weight gain - new study reveals
Lena Jüngst, co-founder of air up, unveils simple ways to stay hydratd
Hi Laura,
I hope you're well and that this is of interest to you! If you have any questions about any of the below or would like to speak with air up's founder, Lena Jüngst, please don't hesitate to get in touch.
Britain will enjoy a scorching week of summer sunshine, with temperatures reaching up to 31C, reports the Met Office. Yet as the hottest day of the year is predicted to take place this week, a spike in hydration-related health issues are predicted to be on the rise. With dehydration the source of a variety of health issues, from anxiety to fainting spells, and even weight gain, with data by air up unveiling that 25% of Brits don’t know that a healthy water intake helps stave off weight gain.
This week, hydration experts, air up is seeking to tackle a concerning trend in the UK - whereby 45% of Brits only drink one glass of water a day - by unveiling top tips from founder Lena Jüngst on staying hydrated:
Drink before you’re thirsty
Be aware of how much water you’re consuming
"Although taking sips of water here and there is great, it’s better to be aware of exactly how much we’re consuming to be sure we’re actually getting as much water as we need. It’s all too easy to feel as though we’re drinking litres of water whilst takings small sips but in reality, sometimes this only equates to a glass or so a day. Carrying a water bottle and setting a goal of how many of these you are drinking throughout the day ensures that this does not happen."
Keep water with you at all times
"As Brits flock outdoors to celebrate, we must remember to pack our water bottles to make sure we’re not caught out in the sun without any access to water. Carrying a bottle of water (e.g. our air up) in the summer weather provides us with instant hydration as and when we need it."
Enjoy what you’re drinking!
"A third of the nation have told us that they find water boring so they don’t drink it often. This weekend, it’s more important than ever to get Brits drinking water to keep everyone safe. If you don’t like water, drinking as many fluids as possible such as squash, tea, or better yet plain water that tricks our senses into tasting flavour, keeps our water levels up and keeps us safe in the sun."
Key stats:
- 45% (23,152,000) of Brits drink around one glass of water a day
- 25% of Brits (12,600,000) don’t know that a healthy water intake helps stave off weight gain
- 30% (15,701,000) of Brits find water boring so they don’t often drink it
- 29% (14,814,000) of Brits have tried, without success, to drink more water
air up is therefore advocating for an innovative way to add flavour to our soft drinks without the chemical nasties that offset our goals to stay hydrated and live healthier lifestyles. To try and provide an innovative, healthy, and still tasty way to drink water, improving our relationships with hydration, air up is advocating for the use of retronasal technology.
With 80% of flavour coming from our sense of smell, instead of taste, air up harnesses this clever bit of science, infusing every sip of water from your bottle with flavoured air, offering Brits a healthy alternative to flavoured drinks while still drinking 100% pure water. Each pod contains natural flavourings and scents that infuse with ambient air to be added to the pure water, these flavours range from Lime and Orange-Passionfruit to Cola and Iced Coffee with ten others in between, offsetting British aversions to water and improving our sense of health and wellness in the process, truly disrupting the soft drinks sector and our consumption habits.
Please do let me know if this is of interest or if you would like to speak with Lena and have a lovely day!