press-release-of-day

15th December 2020

  • A staggering 270,000 tonnes of food is wasted on Christmas Day each year
     
  • Over 10 million parsnips & over 7 million mince pies will be thrown in the bin
     
  • Discarded has created four innovative cocktails made using leftover festive food that would typically be thrown away: gravy, mince pies, stuffing & parsnips

#ReuseCreatively
Images here
www.discardedspirits.com

 

 

Mince Pies, Stuffing, Gravy & Parsnip cocktails

 

Sustainable spirit brand Discarded Spirits Co has created four festive cocktails made from surprising ingredients usually leftover from Christmas dinner. 

Did you know, we produce 30% more waste per household over the festive period than any other time of year and that 270,000 tonnes of food is wasted* on Christmas Day?

That adds up to:

  • 10.9 million parsnips 
  • 9.8 million cups of gravy
  • 7.4 million mince pies
  • 12.5 million jars of Cranberry Sauce
  • 2 million kg of Stuffing

Doing what they do best, Discarded has creatively reused the most thrown away foods that make up the mammoth waste...all being delicious, simple and easy to recreate at home too!

Committed to diverting produce away from landfill, Discarded has curated four Christmas cocktails for people to enjoy at home this festive season whilst also reducing their waste and carbon footprint. 

Discarded Banana Peel Rum is available to buy from Ocado.com and Amazon (RRP £25) 
Discarded Cascara Vermouth is available to buy from Waitrose (RRP £19)
 


Cocktail Recipes

The perfect spirit for an experimental cocktail, both the rum and the vermouth can be used in a number of exceptional cocktail serves, easy to make at home.

 

 

 

Discarded offers two unique products with sustainability at the heart: 

Discarded Banana Peel Rum, a fruity-forward rum turning what would otherwise be trash into treasure, is the latest product in Discarded Spirit Co’s growing sustainable portfolio.

The original purpose for the Caribbean rum that forms the base of Discarded Banana Peel Rum was to impart flavour to prepare empty whisky casks for the final phase of maturation. Traditionally, the rum is then often sold on or even disposed of. Available to buy from Ocado.com and Amazon RRP £25 

Discarded Cascara Vermouth, a sweet vermouth made from left-over cascara berries which are dried and fermented and then steeped in alcohol for two weeks to extract the optimum flavour. 

During the coffee bean harvest, billions of tonnes of cascara, the leftover fruit, are discarded as waste. To combat this mammoth waste of produce, Discarded creatively reuses cascara to create a rich, fruity and refreshing vermouth like no other.

A key ingredient used to form the base of the unique vermouth is fortified wine, which itself has been creatively reused to season empty whisky casks; imparting flavour into the barrels ahead of whisky maturation. Available to buy from Waitrose RRP £19

***ENDS***

 

 

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