14th October 2021

Introducing Belle Modelle - a new independent fashion brand for mid-size women


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Compact capsule collection focuses on brightly coloured knits and scarves

For images click here

Independent fashion brand Belle-Modelle has launched its first BM branded womenswear collection for autumn/winter 2021 featuring joy-inducing brightly coloured and affordably priced cosy sweaters and scarves. Aimed at women aged 30-58, all knits are available in two sizes 1 (8-14) and 2 (16-20). Prices start from just £38.95 for the Bellatrix Boxy Knit and from £16.95 for the cotton Bella Aztec Fringe Scarf.

Belle-Modelle founder Leila Gregory, comments: “We wanted to create a high quality but affordable collection that is flattering and easy to wear with designs that will inspire women to embrace colour whatever their size or shape.

“We will be expanding our initial edit over the next few months with more knits as well as trousers, bold clashing print dresses and eventually our own denim range.

Bellatrix Boxy Knit Jumper £38.95
Belle-Modelle’s Bellatric Boxy Knit Jumper in burnt orange, hot pink, yellow and black is super versatile and easy to wear. The loose boxed shape provides perfect cover up for layering over jumpsuits, dresses, t-shirts or a crisp shirt, making this jumper an autumn essential which will carry through into winter.


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Knit 21 £44.95
The Knit 21 range features six loose fit jumpers in vibrant colours with batwing arms, that narrow over the hips for a flattering style. The knit has a great stretch to it so the sweaters can sit comfortably on the hips or be pulled up to the waist. They feature ribbed cuffs and an open neck line making them great for layering over shirts and polo necks. The range has a series of stripe and star combinations and colourways – see links below.

Knit 21 BELLE Colour BlockKnit 21 BELLE Trio StarKnit 21 GEM Double Stripe,

Knit 21 GEM Red StarKnit 21 GEM Blue Star and Knit 21 GEM Yellow Star.

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Ella Slouchy Knit Jumper £66.95
The limited edition luxurious Ella Slouchy Knit Jumper is a wonderfully soft and super comfy and warm roll neck with balloon sleeves and deep cuffs. Perfect for everyday wear, it comes in blue, red, forest green, orange, hot pink and yellow (£66.95).


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Leila Gregory, 50, is the creator of Belle-Modelle’s joy-inducing collection. Her mission is to inspire real women of all shapes and sizes to embrace stylish, colourful clothing.

Affordability and comfort have been key in the development of the first BM branded capsule collection which targets women aged between 30 and 58 but appeals to those younger and older too. The initial edit, available in two sizes 1 (8-14) and 2 (16-20), focuses on cosy knits and bright scarves with comfortable trousers, bold clashing print dresses and mohair sweaters to follow.

Having worked in retail for 35 years and sourced fashion and homeware for her online and Dorchester based Belle-Modelle retail shop since 2014, this is the first collection that Leila has designed. Her long term goal is for 90% of the clothing she features to be BM branded.

Belle-Modelle monitors its supply chains to ensure that it upholds ethical and sustainable practices at every stage of its process. Shipping is free on orders over £60 and all of its packaging is 100% recyclable. Returns are FOC too!


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