press-release-of-day

14th May 2020

Screenshot 2020-05-14 at 16.21.07

FENTY launches three new styles of sunglasses to suit every high, low and incognito mood of summer.

An immediate expression of style confidence, eyewear is one of our CEO and Artistic Director’s favorite categories. Since our launch in May 2019, FENTY has pushed the boundaries on every aspect, creating new techno shapes, rainbow lenses and fusion jewelry-eyewear with crystal ear cuffs. Whether classic, retro or futuristic, each design plays with signature detailing and has a distinct FENTY attitude.

‘Coded’, the first design in the summer release, is a modern take on a vintage shape with rectangular frames and super subtle cat-eye lenses, cut out at the edge in true FENTY style. Available in Jet Black or Milky Way with matching colored lenses, this style features gold detailing and FENTY monogrammed tips. Rihanna debuted both colorways at the inaugural Fenty Social Club.

The second style, ‘Off Record Sunglasses’ is our most vibrant design yet, delivering ultimate summer vibes. The cat-eye shape of the lens is accentuated, set in Candy Pink, Acid Green, Cosmic Blue and Black acetate frames. Clashing animal print temples add an 80s flair to the uptempo design, perfect for a summer of camera-ready digital fun.

The final style, the ‘Classified’, will be released on May 27th. The design follows the shape and cut-out lenses of the first two, with additional features of metal clasps on the cut-outs and metal plates on the temples – another signature detail evolved from the Blockt and Antisocial frames. Cutting an overall more dramatic silhouette in high impact Black Gold and a softer Rose Havana, the soon to be released design has an air of old school glamour and mid-summer romance.

The Coded and Off Record Sunglasses styles are available now at Fenty.com

 

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