14th January 2020
“CRISPY ON THE OUTSIDE, FLUFFY ON THE INSIDE” – RUGBY HARDMAN JOE MARLER
SHOWS OFF HIS SOFT SIDE IN VIDEO
TO CELEBRATE FREE FRIES FRIDAYS, EXCLUSIVELY ON THE MY MCDONALD’S APP
- Rugby star Joe Marler is the latest in a line of celebrities to come on board to raise awareness for the My McDonald’s App
- Free Fries Friday is part of the Appy Days bumper calendar of deals running throughout January
Friday 10th January 2020: National rugby hero and all-out hardman, Joe Marler, has partnered with McDonald’s to create a tongue in cheek video promoting its Free Fries Friday offer, exclusively to the My McDonald’s App.
The England Rugby Squad and Harlequins forward who is known for his dry sense of humour and blunt delivery, openly pokes fun at the usual style of content brands often partner with celebrities to create.
Marler is seen educating the viewer on the theory behind his perfect partnership with McDonald’s as he is in fact, just like McDonald’s fries, “crunchy on the outside and fluffy on the inside”.
Set in Joe’s usual surroundings of a rugby field and training gym, Marler shows off his bicep curling, deep scowling hard man reputation, before opening up to the camera and revealing his softer side. Joined by his faithful friend Juniper – an adorable Cavalier, Schnauzer and Poodle cross – he reminds viewers that he is in fact fluffy on the inside – just like McDonald’s fries.
Joe Marler said: “I get approached by brands to partner on campaigns a lot but this one was totally different. It was a great fun to film and I loved the no-nonsense approach to the creative. It was of course massively helped by all the free McDonald’s Fries and meeting my new best mate Juniper. What a ledge. Can’t go wrong really, can you?”
YOUTUBE LINK: https://youtu.be/lkx0KnLKTus
McDonald’s is offering customers 24 deals over 23 days to brighten up the month of January.
The daily deals, which include vegan and vegetarian options, are exclusively available through the My McDonald’s App, which also enables customers to beat the queue, enjoy table service, customise orders and remember their favourite orders.
The My McDonald’s App can be downloaded for Apple or Android phones through the following link: spr.ly/MyMcDonaldsApp
The Joe Marler partnership is the latest in a series of creative campaigns to promote the My McDonald’s App and its benefits. Other recent celebrity collaborations have included the likes of world-famous magician Julius Dein, Love Island stars Alex Bowen and Olivia Bowen Buckland, football YouTube sensation Emmanuel “Manny” John Brown, The Queen of Dictionary Corner Susie Dent and grime legend Lethal Bizzle.