13th February 2020
True to the Les Girls Les Boys attitude, this season’s campaign champions the fluidity of friendship and love. The relationships captured by photographer Clare Shilland are honest and intimate as our campaign cast swap and share pieces from the Spring 2020 collection.
A short film offers another dimension to the campaign. Charmingly unpretentious, we are given brief insight to each character – Lexi, Jason, Chloe and Daniel.
CAMPAIGN VIDEO: https://we.tl/t-fT7dwGMoHX
“I love observing how people interact, how they live their lives, build relationships and connect with one another in new ways. It’s not just about sex, it’s about friendships and family too. It’s ultimately about you, and how you want to feel.”
Serena Rees MBE
Showcasing an edit of the new collection, the Les Girls Les Boys campaign highlights bold new prints from leopard to tiger and new 100% organic cotton terry towelling and jersey separates. The full collection can be viewed at www.lesgirlslesboys.com
Photographer: Clare Shilland
Models: Lexi Upshaw, Jason Henry, Chloe Pearson, Daniel Hopwood
Stylist: Eliza Conlon
FULL PRESS RELEASE: https://we.tl/t-1BUcPiodVB