Embracing the 'insperiences' trend and the ever-evolving digital world FLORAL STREET founder,
Michelle Feeney, is shaking things up again with the launch of her innovative Scentschool™ in a box.
"We are a dynamic fragrance brand, and my mission was always to bring scent connoisseurship to a
wide and curious audience, in a fun, modern and responsible way, and all at an affordable price",
Michelle Feeney, Floral Street Founder.
FLORAL STREET Scentschool™ in a box, is a modern fragrance concept created around a visual and
interactive voyage of perfume discovery. Senses are immersed in colours, smells and relatable words
which guide you to realising your favourite scents. This one-of-a-kind experience is packed with
insider information and educates in the art of fragrance and the provenance of ingredients from
around the world.
It offers an engaging 'at home' immersion with an opportunity to book a virtual experience with our
expert Floralistas. Trained by renowned fragrance house, Robertet, a world leader in sustainable,
natural raw materials, their knowledge amplifies their personal passion for fragrance. They will take
you on a journey to discover vegan and cruelty free scents to match your every mood and reveal
'who will you be today'?
Open our exclusively designed floral box and you are met with a vibrant signature pink envelope that
contains a collection of colourful scent cards featuring mood descriptive words. On the flip side, a
rub across each of the 3 hero ingredient images releases individual scents that build to reveal a tease
of our award-winning fragrances. Tucked underneath is our Discovery Set and blotters ready for you
to spritz and sniff the cult scents in their entirety. Each has been created by one of the best 'noses' in
the world, Jérôme Epinette, who has masterly emphasised the beauty of flowers within
contemporary, high quality fragrances.
There is a choice of four boxes each with a unique code that enables you to book your Scentschool™
experience online. Three of these also include a voucher that can be redeemed against your
favourite 10ml, 50ml or 100ml eau de parfum. More luxury, award-winning scent for your money!
Scentschool™ in a box launches on floralstreet.com from 9th November 2020.
r.r.p.
Scentschool™ in a box £24.00
+ 10ml fragrance voucher £38.00
+ with 50ml fragrance voucher £74.00
+ with 100ml fragrance voucher £98.00
FLORAL STREET products are available from floralstreet.com, the flagship store in Covent Garden,
London; selected John Lewis stores; www.johnlewis.com; www.harrods.com; www.selfridges.com;
Selfridges; www.next.co.uk; www.feelunique.com; Sephora US, Canada, France, Germany and
Scandinavia; Mecca Australia and New Zealand.