press-release-of-day

10th July 2019

 

PR of the day RoxStars-1

2019-20 Fall-Winter Haute Couture Collection

 

"I dreamt about a woman with nonchalant elegance and a fluid and free silhouette; everything I like about the CHANEL allure," confided Virginie Viard, Artistic Director of CHANEL Fashion collections.

 

On Tuesday 2nd July, the Grand Palais transformed into a grand circular library complete with walkways.

Arranged like a peaceful living room with its banquettes, wing chairs and coffee tables, its rugs and ornaments, it radiates serenity and is an invitation to experience the calm procured by reading.

An eternal book lover, Virginie Viard brings it to life with her vision of the CHANEL woman. Slender, she wears slippers and pumps with as satin bow or black patent leather loafers that reinvent the two-tone geometry of the House.

Little glasses give her the look of a young woman eager for culture, poetry, novels.

 

“The women are in a library, luxurious elegant readers. I thought it would be interesting to give them a really strong eyebrow with a masculine sense in the inner part and then an elongation which gives them a sense of authority and confidence.”

said Lucia Pica, Global Creative Makeup and Colour Director

 

 

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