9th March 2022


Uniting the Nail Salon Industry for Ukraine

Yesterday we announced the launch of an industry-wide #NailsforUkraine campaign on Instagram – a 24 hour fundraiser on Tuesday 8th March where Townhouse is donating 100% of revenue received across all Townhouse locations to the UNHCR Emergency Appeal for Ukraine (see the post attached and link here).

While nails can’t change the world, we can all make a difference.

We are looking to get as many nail and beauty salons on board with us as possible to help the people of Ukraine. We already have the support of the UNHCR:

pr of the day 09.03.2022

And major beauty organisations including Scratch and Professional Beauty.

And other salons are rapidly pledging to join up, including @thenailloungegreenfield, @getbeautiful_shepperton, @nailspahuddersfield and @beautybox.ldn.

Is this something you could write about or mention on your socials/website? After COVID, we think this is a great way for the beauty industry to unite, show we are back AND we can make a difference. I’ve attached the campaign visual assets for your reference.

If so, we are looking for anyone who wants to join should pledge to donate their revenue from Tuesday, using the tag #NailsforUkraine. They should also comment on our post so we can promote their fundraiser and so we can keep track of how many people are in – we want to show that the beauty industry is strong and a force to be reckoned with.

Every day we are humbled by the stories we had, including those of our team that are directly affected. 


We have people in our team and our families directly affected and we will not stand by and do nothing. Together we can make a difference. 💙 💛

Please let us know if you can help spread the word, your support would be greatly appreciated.

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