08th June 2022
Charlotte Tilbury's FIRST EVER 3D Volumetric Avatar
We are so pleased to share that Charlotte Tilbury are pioneering the journey deeper into the metaverse with the launch of Charlotte’s first ever 3D volumetric avatar!
Marking the next meaningful step in the evolution of the brand’s mixed reality experience, the launch of Charlotte’s first 3D volumetric avatar alongside the brand’s latest virtual store, see’s Charlotte Tilbury Beauty truly bridging the physical, augmented and virtual worlds. It offers an immersive interspace experience like no other - allowing everyone, everywhere the opportunity to access the world of Charlotte Tilbury, making you FEEL and LOOK amazing.
Please see further information attached!
You can have a play around with the avatar using this test link (NB it will only work on a MOBILE device). This is the link which will work for customers when the avatar goes live tomorrow (NB it won’t work until 7am BST tomorrow).
We’ve put together a short film which gives you an idea of what the experience looks and feels like for customers, at this WeTransfer link. If you’re interested in writing, I can share more visual assets (video and stills) that you might want to include in your piece.