07th May 2019

M&S makes Our Best Ever Burger EVEN BETTER!

In time for the bank holiday weekend, M&S has launched the ULTIMATE cheeseburger - a ‘fully loaded’ version of it’s Our Best Ever Burger, topped with cheesy melts – a moreish mix of cheese, gherkin, mustard and tomato sauce.

Last summer when M&S launched Our Best Ever Burger it took the UK by storm – overtaking the all-time favourite Aberdeen Angus to become the retailer’s best-selling burger EVER! During the sunniest week the retailer sold 33 packs a minute! And over the course of the season the retailer sold a whopping 4 million burgers – as customers came back again and again for what was fast-becoming the nation’s favourite burger. Now, this new ultimate version topped with oozing cheese is set to break records and become a flaming success over the BBQ season.

M&S Meat Product Developer Sarah Loxton commented: “With the temperamental British weather there’s always a risk that your first BBQ could be your last, so you have to make sure it counts! Last summer customers were beating down the doors to get hold of Our Best Ever Burger – the ultimate BBQ staple. We wanted to go even bigger and better this year so have ‘pimped’ the burger with a cheesy melt which gives a gooey, golden topping. It’s not just any cheese topping, we’ve added gherkins, mustard and tomato sauce for a real flavour punch that’ll have everyone shouting that we have the best ever burger!”

Last year the experts at M&S spent a year obsessively developing Our Best Ever Burger. It’s crafted from specially selected cuts of British beef with a hint of bone marrow for that extra special flavour.

Our Best Ever Burgers with Cheese £3.50, 340g

Available in stores now

PR of the day 07.05.19



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