Paris, 6 January 2021
Cartier starts the new year with an international campaign devoted to its iconic designs.
For this new campaign, Cartier invites you to (re)discover the diversity of its iconic collections
– Santos, Tank, Trinity, Love, Juste Un Clou, Panthère and Ballon Bleu through a series of
images. They reflect Cartier’s stringent standards and design vision that have led the Maison
to the constant quest for the perfect form based on the purity of the line, the accuracy of the
shape, the precision of proportions and the precious details.
By bringing these collections together for the first time, this campaign pays tribute to the line
which is powerful, clean and precise, like those of a designer, born from a vision and an
intention. Thus, it raises design to the rank of culture, by creating objects that remain
desirable over time.
“Cartier is a pioneering house, in constant creative exploration. This campaign demonstrates
the Maison’s ability to create cult designs that stand the test of time, objects that are at once
immediately recognisable and bear witness to the past,” said Arnaud Carrez, Cartier’s
Marketing and Communication Director. “The simplicity and strength of these images allow
us to celebrate a unique collection of cult design creations that have earned a place in the
history of jewellery and watchmaking, and in the hearts of our customers.”
The campaign alternates between featuring all the collections and each one individually. It
will be unveiled on 6 January in the international press, on the company’s social media
platforms as well as on the website, cartier.com. In doing so, the Maison continues to keep
the history of these pieces alive. Indeed, the remarkable, pure designs make it a unique
collection.