05th March 2019

M&S Food strikes GOLD with delicious hot cross bun range

This year, the experts at M&S reintroduce their delicious collection of hot cross buns… with some exciting new additions. The Mini Chocolate Hot Cross Buns and the Golden Hot Cross Buns* are launched into the range to give customers a new twist on a firm favourite.  The Mini Chocolate buns contain 22% Belgian chocolate chips and are perfect for an indulgent snack while the Golden Hot cross have a heart of gold- blended golden wholemeal flour with golden berries and honey… truly as good as gold!

The range now comprises eight flavours, from fruity blueberry, zesty marmalade to indulgent salted caramel and chocolate.   M&S hot cross buns are bursting at the seams with delicious Vostizza currents and Turkish sultanas, one independent test found the Luxury Hot Cross Buns to be packed with almost twice as much fruit as other retailers. And, customer know they are delicious, M&S sells a huge 42million hot cross buns each year!

M&S Hot Cross Bun Developer, Sadia Usman says: ‘This year sees the launch of two delicious hot cross bun flavours, adding to the already fantastic collection.  The Golden Hot Cross Buns are made with a blend of golden wholemeal flour, honey and are bursting with goldenberries, sultans, raisins and dried cranberries, a scrumptious twist on the classic. For those who prefer a little sweetness in their buns, the Mini Chocolate Hot Cross Buns are loaded with chocolate chips. Our buns are equally delicious whether served hot or cold. The question is, how do you eat yours?’

Hot Cross Buns sales at M&S are already up over 160% on last year, showing customers love of hot cross buns. They are currently in store on a 2 for £2.50 offer**

*Golden Hot Cross Buns launch in store 26th March

**Offer ongoing, Made Without Wheat Hot Cross Buns not included

PR of the day 05.03 pt 1-1

PR of the day 05.03. pt2-1

PR of the day 05.03. pt3

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