04th August 2022
Love Island runner-ups have longer-lasting relationships and higher financial gain compared to series winners, new study finds! 🏝
New research from Hey Discount has looked at Love Island finalists from all 8 seasons and analysed whether they’re still in their villa relationships and looked into their Instagram earnings to reveal which LI finalist position leads to a lasting relationship and more financial gain.
The study revealed 62.5% of finalists who finished as runners-up are still together:
💛 Molly-Mae Hague & Tommy Fury
Runners up of season 5, Molly-Mae and Tommy have a combined Instagram following of 10.6 million and combined Instagram earnings of £105,862! Molly-Mae is one the most successful islander to come out of the villa, with her own PLT range and her own self-tanning collection, Filter by Molly-Mae.
💛 Olivia Buckland & Alex Bowen
Runners-up of season 2 Olivia and Alex, now married with a baby (!), have a combined Instagram following of 4.6 million, while their combined Instagram earnings total £46,494! The pair recently welcomed their first child Abel into the world in June of this year. The pair also filmed their own realty spin-off show back in 2019, and have a successful joint business, Exempt Society.
💛 Chloe Burrows & Toby Aromolaran
Chloe and Toby had one of the most entertaining Love Island journeys. Our season 7 runners-up have a combined Instagram following of 2.5 million, and a combined Instagram earning total of £25,092. Chloe became the first ever JD Women ambassador back in October, and earns £15,826 per Instagram post. Toby has recently started his own podcast, Fancy a Chat?
💛 Camilla Thurlow & Jamie Jewitt
Camilla and Jamie, runners-up of Love Island season 3 currently have a combined Instagram following of 2.3 million and a combined total Instagram earning of £23,370! The pair, now married, recently welcomed their second daughter into the world five years after appearing on the show and are known for their shared love of humanitarianism.
💛 Gemma Owen & Luca Bish
Having spent only 2 days (so far) outside of the villa, this year’s runners-up Gemma and Luca already have a combined Instagram following of 2.4 million and are predicted to make a combined total of £21,566 per Instagram post! Gemma is expected to earn around £12.4K per post, while Luca is expected to earn around £9K per post.
The study revealed that only 37.5% of winners are still together:
💚 Paige Turley & Finn Tapp
Our season 6 winners Paige and Finn currently have a combined total Instagram following of 2.9 million, with a combined £29,028 total amount of earnings. The pair won the show back in 2020 and have recently hit a milestone by moving in together.
💚 Cara De La Hoyde & Nathan Massey
Our season 2 winners who are now a happily married family of four, currently have a combined Instagram following of 1.8 million, earning a combined total of £18,540 per post. Despite a brief breakup in April 2017, the pair reunited ahead of the birth of their first son, Freddie who was born in December last year.
Our 2022 winners:
💙 Ekin-Su Culculoglu & Davide Sanclimenti
Our 2022 winners of Love Island have taken the series by storm this summer, winning the public vote by a landslide 63.7%! Appearing on the most watched season of Love Island, ever (!) the pair finished the season with a combined Instagram following of 3.2 million with Ekin-Su already expected to earn around £17K per post and Davide expected to earn around £10K per post.
The research also found that of the finalists who finished in third place, only 25% of couples are still together, and of those who finished in fourth place only 12.5% are still together.