2nd December 2021

The Gucci family notes the release of the film House of Gucci with some bewilderment given that, despite
the claim that the work seeks to tell the “true story” of the family, the fears aroused by the trailer and
interviews released thus far are confirmed: the film conveys a narrative that is anything but accurate.
The film’s production did not bother to consult the heirs before describing Aldo Gucci – president of the
company for 30 years – and the members of the Gucci family as thugs who were ignorant and insensitive to
the world around them, attributing entirely fabricated attitudes and conduct to the protagonists of the
notorious events. This is extremely painful from a human point of view and an insult to the legacy on which
the brand is built today.
Even more censurable is the reconstruction that becomes mystifying to the point of paradoxical when it
comes to suggest indulgent intonations towards a woman who, ultimately condemned for having instigated
the murder of Maurizio Gucci, is painted not only in the film but also in the statements from cast members
as a victim trying to survive in a masculine and chauvinistic corporate culture.
This could not be further from the truth. In the 70 years of history in which Gucci was a family business, it
was always inclusive. Indeed, precisely in the 1980s – the historical context in which the film is set – there
were several women in top positions, and not only family members. These included the President of Gucci
America, the Head of Global PR & Communications, and a member of the Board of Directors of the Gucci
America company.
The Gucci family lives by honouring the work of its predecessors, the memory of whom does not deserve to
be upset merely to put on a fictional show that does not do justice to its protagonists.
The Gucci family reserves the right to take any action necessary to protect the name, image and dignity of
themselves and their loved ones.

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