Meet baby fashion rental brand Lullaloop, the £9-per-week platform for parents wanting sustainable, stylish, quality clothing at an affordable price
It’s 2023, and there’s never been a better time to start thinking about minimising the space in your wardrobe, and focusing on sustainable fashion instead. And that includes your children, too.
Introducing Lullaloop: The modern, on-trend rental clothing brand for 0-2 year olds.
Founded by Jodie Teare and launched in March 2022, Lullaloop’s gorgeous collection has been designed in-house, with style, ease and sustainability at the core of its ethos.
Jodie was inspired to launch Lullaloop after the birth of her second child.
“I was astounded by how much waste there was with clothing for our babies, after my first child went through seven sizes in two years. I could not believe how many clothes we went through, how wasteful it was for the environment, how much money we spent on them and how much time and space it took me to organise and store them”, says Jodie.
She adds: “When my second daughter was born in a different season, meaning very little wardrobe share, that’s when I searched for a better alternative. I struggled to find a more sustainable, affordable and easier alternative, which was also stylish.
“I was becoming more aware of the environmental damage the fashion industry was causing on our planet - that’s when I knew an alternative had to be me starting Lullaloop.
Lullaloop’s stunning collection offers softer tones, with unique patterns and designs, all whilst being practical and comfortable. The collection has been designed as an interchangeable wardrobe, maximising the number of outfits all whilst being ethical, high quality and created using environmentally-friendly fabrics; with the range using 100% organic cotton or cotton.
Lullaloop’s subscription service starts at just £9 per week for 40 gorgeous outfits, which saves parents a huge 60% compared to purchasing.
You can cancel any time, and rent a new or good-as-new wardrobe for as long as it fits your little one or suits the season.
The wonderful thing about Lullaloop is that there is no time limit as to which you can rent the outfits, instead switch to a new wardrobe when your baby or toddler is ready.
With professional cleaning and sanitising included (yay for no stain-related worries!), all you need to do is rent the wardrobe, experience it for as long as it fits your little one, and then send the outgrown items back to Lullaloop via pick up or drop off points.
And another wonderful aspect - each Lullaloop customer not only supports the environment but their charity partner, Malaria Consortium, too.
Lullaloop’s mission is to provide parents with high quality, thoughtfully designed clothing for their children at an affordable price.
The brand’s prices allow customers to rent items for around £2 a month, per piece. This allows them to save around £200 per size when comparing them to high-quality alternatives.
Lullaloop has all five-star reviews from parents who adore the service, and it’s not hard to see why.
With a third of parents throwing away their old baby clothes when they need extra space or no longer know what to do with them, Lullaloop is saving parents time, money, and wastefulness, and introducing a platform that benefits both them and their child, stylishly and in an environmentally-friendly way.
Lullaloop is certainly a rental brand to watch this year and beyond - with big plans for introducing collections for older children, Lullaloop is changing the game for parents of young children everywhere.
We would absolutely love for Lullaloop to be considered for upcoming features they might be a fit for. Please do let me know whether you'd like high-res imagery!