press-release-of-day

 01st June 2020

Why We Must Continue to Dream - live event with Massimo Bottura

[Modena, Italy] – Friday, 29th of May 2020. Italy was the first European country to be significantly impacted by COVID-19 in what now seems like a lifetime ago. The whole country went into lockdown, with most businesses, including restaurants and bars being forced to close as Italians were confined to their homes. The rest of the world followed closely behind.

What we all discovered is that there is something about a crisis that makes people want to cook. Chef Massimo Bottura was no exception. Bottura and his family inspired the world with a warm invitation to join them in their family home with a new Instagram show: Kitchen Quarantine.

Bottura's positive enthusiasm in a crisis is something we have come to expect from the three Michelin starred chef behind "Food for Soul", the non-profit organization he founded with his wife Lara Gilmore to empower local communities to reduce food waste and support social inclusion.

In 2012 after the devastating earthquake in the Emilia-Romagna region, thousands of wheels of Parmigiano Reggiano were sent tumbling to the ground. Bottura wanted to create a dish that would save them. Chef Massimo designed a unique take on the Roman pasta dish cacio e pepe (cheese and pepper) called risotto cacio e pepe. The result was a simple but sumptuous dish, which, as Bottura put it, "borrowed an iconic Roman spaghetti dish and transformed it into an Emilian symbol of hope and recovery by using Parmigiano instead of pecorino, and rice instead of pasta—it was the beginning of our revolution with risotto."

This time around, Bottura was forced to close his Francescana Osteria in Modena on 10th March followed by a "stay safe and be positive" message to his staff and customers around the world.

On the 2nd of June, 12 weeks after closing, Osteria Francescana is re-opening its doors with a new menu entirely dedicated to the Beatles. Inspired by the “Sgt. Pepper's Lonely Hearts Club Band” album, which, after its release in 1967, changed not only music, but pop culture at large. It was an adventure in concept, sound, songwriting, cover art and studio technology. We can only imagine the new menu at Osteria Francescana is going to be an explosion of creativity, emotion and innovation.

Just one day after the re-opening, Bottura will be speaking live from Modena about his experience on quarantine life, share a glimpse into his new menu inspiration and remind us why we must all keep travelling and continue to dream.

 

The virtual event is sponsored by Zoom and organised by Satopia Travel. It will take place on Wednesday 3rd June 2020 at 5pm CEST.

 

You can register for the free online event here or visit www.satopiatravel.com to find out more. 

RS PR of the day 01.06.2020

 

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